“The Truth of a Single Instant” Focusing on the issue of photo manipulation
By Susan Balcom Walton
Manipulating pictures to fit your purposes or for your convenience has become a common thing to do now and days. While they are using technology to change/ alter photographs to make them more appealing, dramatic, or more “perfect,” they are making this conception that all photos are altered so nobody can trust photographs anymore. While we may take pictures to remember that moment in the future or to have evidence or something, it can no longer be reliable. As described in this article, “No painting can tell the truth of a single instant: no snapshot can do anything” (Walton). As stated in this quote I truly agree with it because you might have a picture that you thing it represents an instant in the past but this cannot tell you the reality because you don’t know if it has been altered or changed by anyone else. One might not suspect about a picture being manipulated because it seems “original” but with the technology today it is very easy for someone to alter a photograph and if done with care it can be changed without having any clue that it has been altered.
While many people may think that image manipulation is a recent thing done with new technology in the 21st century it is not fully true. Back in 1996 when the society of Professional Journalist revised its code of ethics it was already being question, and “while the code was not specifically revised in response to photo manipulation issues, people had brought up the fact that New Media should be considered.” The code of ethics helps but doesn’t prevent from the continuation of photo manipulation.
Very surprisingly, we find out in this article that many institutions of higher learning have encountered photo manipulation. For example, Brigham Young University has already established guidelines that “simplifies the decision-making process and increases the awareness of everyone involved in selecting and producing materials” after a photo raised questions about airbrushing a photo (Walton). While this might seem little that is not all. Other schools like the University of Wisconsin-Madison have composed a photograph to reflect diversity for their admissions brochure. When we see school brochures and we see diversity we actually believe it, so altering the photograph means that it’s not true but it’s just to attract more students which is to harm others. Besides common people, schools that are supposed to set example of higher learning are altering picture, so what makes us think that official authorities or the government is not doing the same? We can no longer trust any photograph because it might not be the reality.
In this article it gave an example of a video that had a small but noticeable mark of a certain organization and their decisions to fix that. It gives the reasons of leaving the mark hoping for nobody to notice it and think they support that organization, or manipulating the photo, or conduct a new shoot but spend more money. While conducting a new shoot will cost more money and more time it is the correct manner to handle a thing like this. But that is the main problem with society today they want everything the easiest way possible they don’t want to go through all the trouble again so they would just preferred to alter the photo to meet their wants.
Photo manipulation is just everywhere and anywhere. We might not even realize it but its there. So how can we trust photos? How do we know if they have not been altered? One must follow their own judgments and analyzed if it has been altered or not. But remember a photograph can easily fool our eyes.
Works Cited
Walton, Susan Balcom. "The truth of a single instant" Focusing on the issue of photo manipulation." Public Relations Tactics 14.11 (2007): 25. Business Source Complete. EBSCO. Web. 5 Apr. 2011.